After years working inside organizations, supporting leadership teams, navigating compliance chaos, recruiting talent, and helping businesses grow, Ravin Rowe noticed something.
HR had become heavy. Misunderstood. Misused.
Overcomplicated.
Overwhelming.
And honestly… sometimes a little intimidating.
But it did not have to be that way.
Ravin believed HR could be something different.
Something strategic, human, supportive, and yes… even enjoyable.
So she built The HR Chicks.
A modern HR consulting firm rooted in one simple belief:
When people are supported, businesses thrive.
With a background spanning talent acquisition, HR leadership, recruiting strategy, and organizational development, Ravin has worked across industries including manufacturing, light industrial, pharmaceutical, automotive, retail, sales, and healthcare. She has supported organizations ranging from fast growing startups to multi state companies navigating complex HR landscapes.
But what truly sets her apart is how she approaches the work.
Ravin is known for asking the question most people stop asking.
Why? But Like the real Why.
Why is turnover happening?
Why is the culture struggling?
Why are leaders overwhelmed?
Why does HR feel reactive instead of strategic?
Why is HR used as a weapon of defense vs the resource for the people it was designed to be?
Because when you find the real why, you can actually fix the problem.
Through leadership coaching, emotional intelligence frameworks, recruiting strategy, and practical HR systems, Ravin helps organizations shift how work feels, not just how it functions.
And she does it with honesty, energy, and a little Chick style personality.
Because HR can be smart and human and FUN!
Ravin Rowe
The Why Chick | Organizational Psychology Nerd
Activator • Strategic • Relator • Empathy • Achiever
Ravin is the Chick who asks “but why?” about five times until the real issue shows up. She connects the dots most miss.
With a passion for organizational psychology, leadership development, and emotional intelligence, she connects the dots others miss. Ravin thrives in spaces where she can coach leaders, challenge thinking, and help organizations build cultures where people actually want to stay.
Whether she is working one on one with a leader, facilitating a workshop, or speaking to a room full of executives, Ravin brings energy, insight, and a refreshingly human approach to HR strategy.
Her mission is simple.
Help businesses build workplaces where people feel supported, leaders feel equipped, and HR becomes a strategic advantage.
Kortni Lefevre
The Blueprint Chick | Total Rewards & People Architect
Achiever • Strategic • Competition • Woo • Learner
Kortni Lefevre is the Chick who knows that great workplaces don’t happen by accident — they’re built with intention, long‑range thinking, and people strategies that evolve as the business grows. She specializes in connecting today’s HR needs with tomorrow’s organizational goals, helping leaders design the workforce, capabilities, and culture they’ll need to thrive.
With experience spanning nearly every HR seat, including serving as a Vice President of Human Resources, Kortni brings a deep understanding of how organizations operate at scale. She has partnered with executive teams to shape workforce plans, develop leadership pipelines, and build people systems that support sustainable growth. Her background in total rewards gives her a unique lens into how compensation, career development, and organizational design work together to attract, motivate, and retain top talent.
Her passion lives at the intersection of HR and strategy. But her superpower is execution!
Workforce planning.
Leadership and employee development.
Total rewards strategy.
The big, foundational pieces that determine whether a company can grow with confidence.
Kortni brings a calm, practical, and big‑picture approach to every engagement. She sees patterns quickly, anticipates what’s coming next, and helps organizations build systems that support both people and performance. Her style is collaborative and approachable, grounded in real‑world experience and a genuine desire to make work better for everyone involved.
And because she refuses to be put in a box, she brings creativity and personality to everything she touches. She’s a dog obsessed, systems thinker, and someone who believes HR can be both strategic and human.
Around here, she’s known as the Chick who brings the strategy, structure, and workforce vision that help organizations thrive.
Heather Gustafson
The Strategy Chick | M&A and HR Systems Guru
Individualization • Achiever • Relator • Responsibility • Learner
Heather Gustafson is the Chick who thrives in the space where strategy, systems, and growth intersect.
Like the rest of the Chick Clique, Heather has sat in nearly every HR seat throughout her career, working her way through the many layers of human resources and leadership support. Most recently serving as a VP of HR, she has partnered with organizations navigating growth, change, and complex operational challenges. That experience gives her a well-rounded understanding of how HR really works inside a business.
Where Heather really lights up is in the world of mergers and acquisitions. Her HEAT MAPS are kind of her thing.
She has a passion for helping organizations navigate the people side of growth, making sure transitions are thoughtful, structured, and aligned with the long-term success of the business.
From due diligence and integration planning to systems alignment, Heather brings clarity and calm to processes that can otherwise feel overwhelming.
She’s also the tech-minded Chick of the group.
Heather loves digging into HR systems, optimizing processes, and helping organizations leverage technology to work smarter, not harder. If there’s a tool, platform, or system that can streamline HR operations, chances are Heather has already explored it.
But beyond strategy and systems, Heather brings an approachable and engaging personality to the work. She’s collaborative, curious, and always looking for ways to make complex processes easier for the teams she supports.
And a fun fact about Heather that most people love to learn… She’s an avid reader and book reviewer — and a proud cat lover who will happily talk about both if given the opportunity.
Around here we say Heather is the Chick who helps organizations scale smarter, integrate stronger, and use technology to make HR work better.
Join the Chick Movement
If you’re reading this and thinking, “Yep—this is my vibe,” you’re in the right place.
Shoot us a message, book a call, or reach out however feels right. We’re always down to talk HR, people, and better ways to work.
Ready to Strengthen Your Flock?
Your people strategy drives everything from recruiting and retention to leadership performance and revenue growth.
Book a free 30-minute Chick Chat consultation and HR assessment call with The HR Chicks. We’ll talk through your current challenges, identify quick wins, and explore ways to strengthen your leadership, culture, and people strategy.
Free 30-minute consultation and HR assessment call.
P.S. Worst case? You leave with a few fresh ideas. Best case? We help you fix the people problems slowing your growth
